IHeartMedia’s acquisition on Wednesday of audio streaming and podcast tech provider Triton Digital for $ 230 million is only the most recent example of its big bet on podcasting. In less than two and a half years, iHeart has built its ad stack with the purchase of analytics and programmatic advertising provider Voxnest, programmatic radio platform… Continue reading »
The post IHeartMedia On Its Acquisition Of Triton And Why It’s All In On Programmatic appeared first on AdExchanger.
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