November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

OOH Ad Platform Receives $30 Million in Series B Funding From Lamar Advertising

In another sign the out-of-home advertising market is returning to pre-pandemic levels, Vistar Media, an automated platform for digital ads, received $ 30 million in Series B funding from Lamar Advertising Company, an outdoor advertising firm that operates billboards, logo signs and transit displays in the U.S. and Canada. “We knew that out of home would…
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