Creativity drives 80% of an ad’s effectiveness. Yet it continues to be the least objectively understood part of the marketing ecosystem. Anastasia Leng, founder and CEO of CreativeX, joined Adweek’s 2021 NexTech summit to reveal the impact of creative effectiveness in advertising and how brands can start tapping into this potential. Insights into creative power…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Arrivals & Departures: Thrive appoints three leaders across Melbourne, Brisbane and Auckland
Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company