November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Reddit Rolls Out Conversation Ads After Discarding Programmatic

Reddit launched a new native ad unit Thursday, four months after discontinuing all programmatic advertising on its site on April 30. The offering, called Conversation Placement, appears in comment threads on Reddit sandwiched between the original post above and the first comment in the thread below. The ads are available through Reddit’s direct sales channelsContinue reading »

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