Pre-campaign reach estimates on Facebook are about to get less precise – on purpose. In the coming weeks, Facebook will modify the way it displays potential reach and interest category predictions in Ads Manager so that advertisers see a range rather than a specific number. Read the blog post. The change comes in the face of… Continue reading »
The post Facebook Is Updating Its Pre-Campaign Audience Estimates To Be Less Specific appeared first on AdExchanger.
More Stories
TrustX Is Now A Subsidiary Of A Newly Created Privacy Tech Company
D&AD unveils record-breaking 2024 awards shortlist
Sean Downey on How YouTube’s AI Delivers Ad Results and What’s Next for NFL Sunday Ticket