To Accrue First-Party Data, Food & Beverage Brands Try Out Sales Gimmicks

Pokémon Oreos, limited edition Sour Patch Kids, Heinz Halloween outfits and McDonald’s BTS meals. As brands go all-in on ecommerce and digital data, there’s been a notable recent uptick in their efforts to acquire first-party ecom data by dangling personalized or limited-edition products. Savvy kids might even call them thirsty, even as they enter their… Continue reading »

The post To Accrue First-Party Data, Food & Beverage Brands Try Out Sales Gimmicks appeared first on AdExchanger.

AdExchanger