December 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Newsweek CEO Dev Pragad Shares How An OKR-Based Partnership With Google Cloud Helped Transform Its Digital Publishing Business

Since Newsweek revamped its digital business in 2019, the publication grew its readership to more than 100 million unique visitors a month and increased digital ad revenue by 166%. Newsweek CEO Dev Pragad attributes this growth to the implementation of an objectives and key results (OKR) framework that completely changed how the publication approached itsContinue reading »

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