Google Ad Manager is still the dominant supply-side platform – but the race for second place is tighter than ever. Forty-six percent of publishers say they use Amazon Publisher Services, Amazon’s supply-side platform, according to Advertiser Perceptions’ SSP report for the second half of 2021, which was enough for Amazon to maintain its grip on the… Continue reading »
The post Google Reigns Supreme In Latest Advertiser Perceptions SSP Report, But Competition Is Tight Among Everyone Else appeared first on AdExchanger.
More Stories
Stuff strengthens commercial team with new hires
KVUE in Austin Moves Bryan Mays Back to Mornings
McCann ECD Launches Creative Agency to Bolster Offshore Talent