Instagram began rolling out private Stories likes Monday, calling them a “lightweight way” for users to interact with their friends’ Stories. The Meta-owned platform began testing the feature in January. Likes on Stories are completely private, and there are no counts. They appear as hearts next to users’ handles in the Story creator’s view sheet….
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Here Are the Ads That Made Creatives Jealous in 2024
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024