Disney, which holds the crown in entertainment, is now also wearing all the ad tech hats. Disney launched the Disney Real-Time Ad Exchange (DRAX) last year with a goal to automate more than half its ad sales business within five years. This week, the company is hosting its Tech and Data Showcase, the second such… Continue reading »
The post DRAX Attacks! Disney’s Evolution To Serving Mostly Real-Time Ad Auctions, Not Linear Pods appeared first on AdExchanger.
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