December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Marketers Don’t Trust CTV Yet – Here’s How To Change That

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by tvScientific co-founder and CEO Jason Fairchild. After this exclusive first look for subscribers, the piece will be published in full on AdExchanger.com on Monday. Over the past several decades, most TV advertisers have bought intoContinue reading »

The post Marketers Don’t Trust CTV Yet – Here’s How To Change That appeared first on AdExchanger.

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