“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Nicole Scaglione, global VP of OTT at PubMatic. After this exclusive first look for subscribers, the piece will be published in full on AdExchanger.com on Monday. In November, Omnicom issued a “call to action” to… Continue reading »
The post Publishers, Don’t Wait For CTV Standards – Act Now appeared first on AdExchanger.
More Stories
Jai Kibe Joins Chobani as CMO
5 Takeaways for the Last Weekend of Political Ads
Resume Rewind: How C2 Montréal CEO Anick Beaulieu Got Hooked on Global Commerce