In A Cookieless World, Brands Need To Diversify Identity

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Garrett McGrath, senior vice president of product, Magnite. With the deprecation of third-party cookies, there’s a scramble to find a replacement.  While various alternative identifiers have emerged that can effectively reach audiences and measure… Continue reading »

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