November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

As Retailers Eye Cookieless Future, Google Intros New Shopper Marketing Tools

Google: Still trying to make shopping on Google happen. The search giant announced a new suite of shopper marketing tools on Monday. Google also announced that Smart Shopping campaigns, which are campaigns connected to a merchant’s inventory catalogue, will be folded into its new Performance Max product by the end of the year. A handfulContinue reading »

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