Why Alternate Currencies Probably Won’t Take Center Stage At This Year’s Upfronts

The TV industry has been waiting like a trapped princess for alternate measurement currencies to come and sweep it off its feet. But if you get a nickel for every time you hear “alternate currency” at this year’s upfronts, you might actually end up … shortchanged for coffee. In April, at the annual Adweek Converged… Continue reading »

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