Susan TillouSVP, Global Head of Partnerships“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Privacy regulations, ecosystem changes and the increasing fragmentation of consumer attention leave many marketers wondering how to best enable holistic measurement. Marketers will soon be unable to rely on third-party… Continue reading »
The post 3 Ways Partnerships Can Drive Better Marketing Analytics and ROI appeared first on AdExchanger.
More Stories
The 14 Most Important Things TV Execs and Insiders Learned in 2024
The Year in Weather: The Weather Channel and Fox Weather Enjoyed Significant Viewership Spikes
‘Don’t take things too seriously”: Cassidy Meredith looks back on 2024