Augmented reality is quickly becoming the new reality for both brands and consumers, with the latter beginning to shift their usage of the technology from strictly fun to more practical purposes, such as shopping, according to Augmentality Shift, new research from Ipsos and Snap Inc. Ipsos and Snap found that while the No. 1 use…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Nielsen’s The Ref, But Its CEO Says Buying DV Is About Playing Offense
Meta’s AI Cloud Ambitions Face Cost and Trust Pressures
Nielsen’s $2.15B DoubleVerify Bet Could Make it a Player, Not Just a Referee