In 2022, retail media grew to include practically any business with a first-party identity graph, purchase data and a claim to ears or eyeballs. Despite the buzz, however, retail media
The post Why 2022 Was A Year Of Reckoning For Retail Media appeared first on AdExchanger.
More Stories
Metro Glass and Quantum Jump reveal a clear view with their new website
Why WBD’s Jon Steinlauf Is Pitching Streaming Debuts as Cultural Moments
Can Google Wriggle Out Of A Jury Trial?; Ads Are Saving Walmart’s Margins