On this episode of Brave Commerce, Cristina Marinucci, global head of shopper excellence at Mondelez International, gets phygital with hosts Sarah Hofstetter and Rachel Tipograph. Phygital is the blending of the digital and physical worlds to create enhanced experiences. Marinucci delves into the best practices for rolling out this omnichannel approach to retail with both…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup
Walmart’s Wall: Will The Vibe Deal Make It Meta, Or Another AOL?