The first U.S. Joint Industry Committee (JIC) to enable multiple currencies has made its first big announcement. Top line Today, the JIC, led by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade bodies, revealed its criteria for premium video cross-platform currencies. Between the lines The criteria list…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Kiwis choose their top 10 TV ads
New partnership between Go Media and Canoe Racing NZ
Who Needs Minecraft? Kentucky Tourism Creates Original Video Game For Kids