November 24, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Forget Cost Per Click. Outbrain Is Chasing Brand Budgets Now

After years of courting lower-funnel performance budgets – and charging on a cost-per-click basis – Outbrain foresees further growth in attracting upper-funnel spend. It’s doing so by giving brands a way

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