Since introducing “Real Magic” as its creative brand platform in September 2021, Coca-Cola has been on a journey of exploration using stories that aim to entertain and amaze, incorporating new technologies along the way. Speaking at Brandweek in Miami, Coca-Cola’s marketing chief for North America, Shakir Moin, told Adweek’s chief experience officer Jenny Rooney that…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury