The dust has largely settled from MediaMath’s bankruptcy, but the fallout still has publishers questioning SSPs’ obligations to their partners. “There needs to be a retrospective on all SSPs and how they claim to understand risk management,” said one publisher who asked to remain anonymous, citing ongoing business with SSPs that clawed back revenue. For […]
The post Here’s Some Differentiation: SSPs Disagree About Their Responsibility For Vetting DSPs appeared first on AdExchanger.
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