Culture launches 24/7 social media management solution

Culture, a social media agency, has introduced a 24/7 social media management solution, designed to meet the growing need for immediate community interaction among New Zealand’s most customer-centric brands.

Social media engagement peaks outside traditional business hours – in the evenings and over weekends, which is when most community managers are unavailable to respond to social engagement. as a result of this, brands are turning to after-hours community management.

“Culture’s new after-hours community management team operates twenty four hours a day, seven days a week, seamlessly taking over where in-house social managers leave off,” says Culture CEO, Ryan Newton.

A more timely, after-hours social media service helps mitigate reputational risks associated with slow response times, extends customer service capabilities, and provides continuous, real-time engagement with communities. This also helps with enhanced support during peak sales periods and can provide cover for staff during holidays or when they’re away sick.

“Social is often busiest outside of traditional working hours, so for a brand to thrive, it’s imperative that you remain active when your community is online, resolving issues swiftly and building engagement,” he says.

Culture already provides social media solutions during business hours for a wide range of clients including Briscoes, Rebel Sport, KFC and Liquorland. The agency’s new product, Culture After Hours, extends its community management offering as an always-on service, with proven experienced, empathetic managers based in New Zealand. Culture After Hours works across every social media platform and can integrate seamlessly with existing monitoring tools.

Before taking the reins of a client’s social media platforms, the Culture After Hours team invest time in understanding the brand and tone, developing FAQs to expedite responses and establishing a clear escalation process.

Culture is the AU and NZ The Social Media Marketing Institute’s Agency of the Year. The agency is a leader in social management and content, with expertise across a wide range of categories.

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