December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How General Mills Succeeds in Its Retail Media Partnership With Instacart

141.7 million Americans bought groceries online at least once in 2022, accounting for an estimated $ 135 billion in sales, according to CapitalOne Research. And while online grocery shopping exploded during the pandemic, growth is still expected to top 20% annually through 2025. Increasingly, brands that shoppers used to only find at their local grocery stores…
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