November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Exclusive: BuzzFeed Inc. Announces Strategic Shift, Longtime Publisher Steps Down

Culture and entertainment publisher BuzzFeed Inc. unveiled a strategic pivot during an internal meeting on Tuesday, according to two memos obtained by Adweek. The media company, which houses the editorial titles BuzzFeed, HuffPost, Complex Media, First We Feast and Tasty, is shifting to operate its sales, technical and editorial operations by brand rather than emphasizing…
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