One of the hottest topics in the ad-buying world today is the debate over streaming TV vs. linear TV when it comes to spending a brand’s valuable marketing budget. I get it. Streaming has never been easier for viewers. It represents over 38% of all TV usage, according to the latest Nielsen Gauge Report. And […]
The post Streaming vs. Linear: Let Ad Buyers Be Aware appeared first on AdExchanger.
More Stories
Marketing Morsels: Hidden Valley Ranch, La-Z-Boy, Topps & More
Flashback: Jane Pauley and Deborah Norville Revisit Today’s 1989 Succession Drama
Ally Financial Revives ‘Banksgiving’ With A TikTok Twist