Header bidding has become the de facto approach to programmatic ad auctions since it was introduced in 2014. When a user visits a webpage, header-bidding auctions occur in real time as a page loads, which allows all exchanges to submit bids on an ad impression simultaneously. But running so many real-time auctions requires an immense […]
The post AdExplainer: Client-Side vs. Server-Side Header Bidding: What’s The Difference? appeared first on AdExchanger.
More Stories
How Creator Agencies Prepare for a ‘Deepfake Summer’
What to Expect From WBD’s Upfront, According to Ad Sales Boss Jon Steinlauf
How Marketers Use Attention Measurement in CTV Strategies