Netflix Actually Shared Viewership Data; Why Xbox Is The Key For Microsoft Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Watch Party Advertisers and creators have dinged Netflix in the past for its lack of transparency into streaming ratings. Netflix answered critics this week with a surprise data dump – its first real viewership report. The report, which Netflix will release twice a […]

The post Netflix Actually Shared Viewership Data; Why Xbox Is The Key For Microsoft Ads appeared first on AdExchanger.

AdExchanger