NBCUniversal’s One Platform is looking to be a one-stop shop for targeted advertising. Ahead of the Consumer Electronics Show (CES) this week, NBCUniversal is unveiling One Platform Total Audience, which the company touts as its next step in cross-platform, audience-based advertising. With the offering, marketers can take advantage of NBCU’s AI-driven planning and activation tech,…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
A Bon Viant; The End Of Indie Middleware
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup