If personalization is good, then hyper-personalization is better and AI-powered personalization is best. Right? As marketers know, brands need to build a relationship with the customer so personalization feels appropriate. And the customer has to benefit from the personalization, whether through monetary discounts, convenience or useful advice. “Companies have to earn the right to personalize […]
The post Why Personalized Ads Go Wrong And How To Do Them Right appeared first on AdExchanger.
More Stories
Go Media unveils eco-friendly ad-pack with Scope3
What to Do Next When Your Brand Gets Surprise Earned Media
Southern Cross Travel Insurance launches campaign to ease travel