For digital advertisers, tomorrow, Saturday, February 24, marks a new and unwanted holiday: Made-for-Advertising (MFA) Freedom Day. MFA Freedom Day marks the day of the year when a typical advertiser stops paying for spammy and undesirable MFA sites and starts putting resources toward more effective inventory. The holiday is based on the percent of ad […]
The post It’s MFA Freedom Day! Celebrate By Fixing Your Supply Chain appeared first on AdExchanger.
More Stories
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company
Droga5’s Cristina Reina to lead LIA’s Non-Traditional Jury
A Bon Viant; The End Of Indie Middleware