The ecosystem of streaming television is going to continue its surge this year, with premium programmers like Max, Disney+, Peacock, Amazon Prime Video and others collectively growing 13% to $ 10 billion in ad revenue, according to Interpublic Group’s investment arm Magna. But while this creates a host of new advertising opportunities for marketers, dozens of…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
How Burger King Drank Wendy’s Milk Shake
For Advertisers, Hydration Breaks Were the Star of the World Cup
Walmart’s Wall: Will The Vibe Deal Make It Meta, Or Another AOL?