November 27, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

NBCU Ad Sales Chief Ready for ‘Traditional’ Upfront, Explains BravoCon Delay

NBCUniversal doesn’t want any surprises heading into this year’s upfront week. Last year’s NBCU upfront event from Radio City Music Hall had to overcome several unexpected hurdles. In addition to Hollywood strikes keeping entertainment talent on the sidelines, NBCU’s former ad sales chief Linda Yaccarino exited the company for Twitter/X days before its upfront presentation….
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