Alternative TV currencies are ready for prime time from a technology standpoint. But media buyers aren’t quite there yet when it comes to adoption, says Josh Chasin, VideoAmp’s former chief measurability officer.
The post Is The Alt Video Currency Juice Worth The Squeeze? appeared first on AdExchanger.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run