Amazon kicked off its first-ever upfront event with advertising right out of the gate, including pitches about its scale, shopper data and content, particularly its sports programming.
The post Amazon’s First Upfront Is All About Advertising And Sports appeared first on AdExchanger.
More Stories
Around the World: AI & Christmas, a Temu crackdown and Aussie influencers
Here’s a Short Roundup for This Week
Melanie Spencer a finalist in Campaign’s Agency of the Year Awards