A recent trend of false advertising class-action suits has plagued the food and CPG industry. The latest product in the hot seat is Poppi, a digital-native soda brand facing a class-action suit disputing its “prebiotic” and “gut healthy” marketing claims. According to the complaint, soda drinkers must consume four cans a day at least to […]
The post Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs appeared first on AdExchanger.
More Stories
How Degree Is Positioning Itself For The World Cup
Week of June 1 Cable News Ratings: MS NOW Only Network to Grow Across All Dayparts
EXCLUSIVE: HP Hands Global Media to Publicis, Ending Omnicom’s 17-Year Run