In 1971, 23-year-old Ilon Specht was a copywriter at McCann-Erickson, and one of still relatively few women on Madison Avenue. Surrounded by a cadre of male colleagues on the L’Oreal account, Specht defied the status quo when she wrote something different–iconic slogan “Because I’m worth it.” It’s been more than 50 years, and L’Oreal is…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Arrivals & Departures: Thrive appoints three leaders across Melbourne, Brisbane and Auckland
Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever
Why The Arena Group Has, Implausibly, Rebranded Into an AI Company