Upfront negotiations might take longer than normal this year. Plus, Meta is already in hot water with the EU’s new digital regulations.
The post TV Buyers And Sellers Are Still Haggling Over CPMs; Meta Is (Back) On The Hot Seat appeared first on AdExchanger.
More Stories
ADWEEK Launches Adspeak: A Podcast Taking You Inside Our Biggest Stories
Jason Gunn joins AIA NZ as Vitality Ambassador
Special campaigns ranked among world’s most effective