The two biggest supply-side platforms (SSPs), Magnite and PubMatic, have started charging publishers additional fees for bespoke programs that connect them more directly to the right buyers, rather than relying solely on algorithms to do the job. Magnite is charging higher fees for publishers to participate in auction packages, curator deals and supply path optimization…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
New York Magazine Suspends Olivia Nuzzi Following Alleged Affair With RFK Jr.
New Kamala Harris Ad Links Donald Trump to Mark Robinson
Hasan Minhaj Spills the Tea On Why His Big Kolkata Chai Co. Investment Is Personal