In the past couple of weeks, many of the world’s biggest CPG and grocery store brands have reported their latest earnings. One thing is clear: CPG brands are under pressure by retailers to squeeze their margins, lower prices and spend more on ads. But what else is new? Pricing pressure Legacy CPGs are fighting to […]
The post The Biggest CPGs Face New Pressures To Increase Ads While Somehow Spending Less appeared first on AdExchanger.
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