Attention measurement vendor Adelaide keeps attracting the attention of big-name ad industry investors. On Monday, Adelaide announced it raised $ 1.4 million as an extension of its seed funding round. The investment was led by Aperiam Ventures, the venture capital firm launched by MediaMath Founder Joe Zawadzki and Undertone Co-Founder Eric Franchi. New investors included GOAL […]
The post Adelaide Raises $ 1.4 Million From Aperiam And Acquires Data Marketplace Rita appeared first on AdExchanger.
More Stories
Here’s What Buyers Really Thought of the 2024 Upfront
ADWEEK Elevates Jenny Rooney to Chief Brand and Community Officer
Pure SEO expands team with three new digital experts