The push for better data privacy protections in digital advertising is changing how publishers, advertisers, agencies and tech vendors collaborate on campaigns. Case in point: Canada-based news outlet The Globe and Mail has transformed how it runs its always-on direct ad campaigns with Canadian transit company VIA Rail. With input from VIA Rail’s agency, Omnicom […]
The post How Clean Room Tech Helps Advertisers, Publishers And Agencies Cut Media Waste appeared first on AdExchanger.
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