The push for better data privacy protections in digital advertising is changing how publishers, advertisers, agencies and tech vendors collaborate on campaigns. Case in point: Canada-based news outlet The Globe and Mail has transformed how it runs its always-on direct ad campaigns with Canadian transit company VIA Rail. With input from VIA Rail’s agency, Omnicom […]
The post How Clean Room Tech Helps Advertisers, Publishers And Agencies Cut Media Waste appeared first on AdExchanger.
More Stories
Thursday, April 3 Evening Cable News Ratings: No Maddow, No Problem for The Rachel Maddow Show
In First Big Marketing Push, OpenAI Makes ChatGPT Free for College Students
CBS to Air MTV Video Music Awards for the First Time Ever