Programmatic I/O: How Programmatic Platforms Can Capitalize On The Open Internet

Open programmatic ad spend has only grown 3% since 2021, according to Wolfe Research. But there’s hope for the open internet, which should lose less advertising market share over time, says Wolfe Research Managing Director Shweta Khajuria, speaking at AdExchanger’s Programmatic I/O conference in New York City this week.

The post Programmatic I/O: How Programmatic Platforms Can Capitalize On The Open Internet appeared first on AdExchanger.

AdExchanger