November 5, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Nielsen Gets First-Party Streaming Data Integration Approval From MRC

Today, the Media Rating Council (MRC) approved the integration of first-party live-streaming data into Nielsen’s accredited National Television service and renewed accreditations for Nielsen’s National Panel measurement. According to Nielsen, the approval makes the measurement company the first accredited live-streaming solution with persons-level granularity. “We’re thrilled and humbled to earn first-party approval from the MRC….
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