November 6, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Programmatic Audio Is A Tough Market. So SoundCloud Is Leading With Display And Video

Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via direct deals. Which puts digital audio platforms in an interesting place, where they still sell audio ad spots directly but use programmatic for […]

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