Programmatic audio is a tough sell. Advertisers find it challenging to vet audio inventory at scale, which means most digital audio campaigns – particularly in the podcast market – are conducted via direct deals. Which puts digital audio platforms in an interesting place, where they still sell audio ad spots directly but use programmatic for […]
The post Programmatic Audio Is A Tough Market. So SoundCloud Is Leading With Display And Video appeared first on AdExchanger.
More Stories
‘Scamathon’ highlights the $3.8m a week given to cyber scammers
Week of October 28 Morning News Ratings: Today Breaks GMA’s Winning Streak
Ogilvy NZ welcomes new Creative Director