Omnicom Media Group (OMG), Publicis Groupe, and dentsu lead Forrester’s media agency Wave report, released today. The research firm evaluated 12 media agencies, both holding company-owned and independents, based on three criteria: capabilities, strategy, and customer feedback. Agencies were then grouped into three categories based on their score: leaders, strong performers, and contenders. OMG, Publicis…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
ESPN+ Content Is Coming To Disney+ This Winter
How Podcasts Emerged as Vehicles of Mass Reach, Niche Audiences and Cultural Influence
Wendy Clark Says, ‘Do Your Homework’