Streem teams up with Google Cloud to revolutionise media monitoring

AUCKLAND, Yesterday: Streem has unveiled a game-changing partnership with Google Cloud, integrating Gen AI models to enhance its media monitoring platform for PR and Communications professionals. The collaboration builds on Streem’s parent company, Cision’s, strategic alignment with Google Cloud.

By merging Streem’s powerful media intelligence platform with Google Cloud’s advanced AI technology, the collaboration promises time-saving tools, enriched insights, and streamlined workflows for users across Australia and New Zealand.

Currently serving over 1,000 corporate and government media teams, Streem’s upcoming 2025 AI Product Suite introduces cutting-edge media intelligence, helping teams unlock new levels of efficiency and insight in their daily work.

The AI suite offers groundbreaking features, including:

1. AI-powered Workflows: Simplifying and automating common tasks and adding conversational tools within Streem to enable significant time savings for PR and Comms professionals
2. AI Insights: Helping customers to extract detailed commentary and thematics across large clusters of local and global media coverage, summarising and visualising for presentation within a new and enhanced Instant Insights package
3. Predictive Analytics: Enabling teams to analyse data at scale to drive targeted press responses that impact their earned media performance

“This is an exciting announcement for Streem, having taken the time to listen to our customers’ pain points and develop meaningful partnerships and integrations to empower their day-to-day.” – Dylan Vidal

These additions complement existing tools like AI Pitches, React Score, and Summarisation, further enhancing Streem’s offerings

Leon Hudson, Managing Dir.ector of Streem, remarked, “Streem has approached AI with a focus on enabling and reinforcing the role of media teams through smart, deep AI tooling that adds value to our customer’s busy jobs.”

He added, “We’re confident our AI product suite will be a game-changer for all customers and reflects deep thought in applying AI tools to media monitoring, analysis and journalist outreach.”

Director of Global Product Strategy, Dylan Vidal, said, “This is an exciting announcement for Streem, having taken the time to listen to our customers’ pain points and develop meaningful partnerships and integrations to empower their day-to-day.”

With new AI-driven innovations launching soon, Streem continues to cement its position as a leader in media monitoring across Australia and New Zealand.