January 10, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

GroupM CEO Brian Lesser Lays Out His Plan for the Agency Giant’s Future

GroupM chief executive officer Brian Lesser is in a “massive hurry” to advance the agency’s business. He returned to lead the global media buying giant in September, where he’d previously served as its North America CEO from 2015-2017. In his first public interview since joining last year, Lesser discussed his new role and priorities for…
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