January 15, 2025

Programmatic

In a world where nearly everyone is always online, there is no offline.

Agencies Prepare to Shift Social Strategies as TikTok Ban Looks Likely

Brands and agencies have been seemingly unruffled about a potential TikTok ban becoming a reality in the U.S.–until now. After the Supreme Court displayed skepticism on Friday while hearing oral arguments in two cases taking aim at the legality of a ban, agencies are now seriously seeking out alternative places for their clients’ media dollars….
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